Friday, January 11, 2013

TNW Magazine kills Android version, goes iOS-only

Jan 11, 2013 - 05:15 PM EST ? AAPL: 520.30 (-3.21, -0.61%) | NASDAQ: 3125.63 (+3.87, +0.12%)

?For over a year now, every last Friday of the month, we?ve published a fresh issue of TNW Magazine, our tablet-only digital magazine,? Boris explains for The Next Web (TNW). ?Our first issues were all iPad only. Then the Retina iPad was introduced so we optimized for that. It was a bit more work to optimize for two iPads, but not so much that we minded. And the magazine looked spectacular on the retina screen so it was worth the extra effort.?

?With every issue we published we also received a lot of requests for an Android version of the magazine,? Boris writes. ?To be honest; it wasn?t easy. In theory you simply adjust for a different format and platform and do a new export. But then trouble starts. As one developer put it to us: ?You make a beautiful magazine for the iPad, and then you dumb it down for Android.??

?All of that wouldn?t have been a problem if we had seen a market for our magazine on Android. And we did believe there would be one. We had gotten enough requests for it and had gotten the impression there were thousands of anxious Android tablets owners holding their breath for an Android version of our magazine. Unfortunately we?ve found out that although Android users are very vocal they aren?t very active when it comes to downloading and reading magazines,? Boris writes. ?To give you some insight in how little uptake we saw on Android here are some statistics: for every Android user that downloads an Android magazine we have 80 iOS downloads? This month?s magazine will be the last Android optimized issue. Starting 2013 we will only publish for iOS.?

Read more in the full article here.

MacDailyNews Take: The highly-confused land of Fragmandroid is populated by primarily by cheapskateoids.

[Thanks to MacDailyNews Reader "TJK" for the heads up.]

MacDailyNews Note: iOS device users, download TNW Magazine ? for free, as always -here

Related articles:
Why Apple?s iOS will win the platform war over Google?s Android ? January 11, 2013
The Android engagement paradox ? November 26, 2012
People buy more Android phone units and do less with them vs. Apple?s revolutionary iPhone ? November 14, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads ? August 20, 2012
Apple utterly dominates mobile device market with 6% market share ? and 77% of the profits ? August 6, 2012
Game over, Android: Apple owns 84% of mobile gaming revenue ? May 7, 2012
Wealthy smartphone users more likely to have iPhones; less likely to play games, tweet ? April 2, 2012
U.S. Apple product users split evenly between Republicans and Democrats; Half of U.S. households own at least one Apple product ? March 28, 2012
Study: iPad users more likely to buy ? and buy more ? online than traditional PC users ? September 29, 2011
Apple iPhone users most open to mobile payments ? August 22, 2011
iPhone users smarter, richer, less conservative than Android phone users ? August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users ? November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ?smartphone? users ? June 12, 2009
Nielsen: Mac users are better educated and make more money than PC users ? July 12, 2002

Source: http://feedproxy.google.com/~r/wordpress/xhfA/~3/wYzhMTn24xg/

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