Quarter of docomo users to switch carrier for iPhone, another third waiting for docomo iPhone

By Ken Y-N ( June 1, 2013 at 00:08) ? Filed under Hardware, Mobile, Polls

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Rakuten Research recently published a short look at docomo users? views on docomo?s summer 2013 models; for your reference, here is the official docomo press release.

Demographics

Between the 16th and 18th of May 2013 400 existing docomo mobile phone or smartphone customers who were investigating changing phones some time this year completed a private internet-based questionnaire. 200 people in the survey used Android smartphones, and 200 used feature phones.

I think I?ll give this summer?s models a miss. Almost everything is 5-inch screens, which is far too large for my pockets!

Research results

Q1: From the 2013 summer model line-up, which is the one you are most likely to buy, most likely to investigate? (Sample size=400)

Sony Xperia A SO-04E	25.8%
Samsung Galaxy S4 SC-04E	15.5%
Sharp Aquos Phone Zeta SH-06E	7.8%
Fujitsu Arrows NX F-06E	4.8%
Sharp Aquos Phone si SH-07E	3.5%
Fujitsu Raku-raku Smartphone 2 F-08E	2.3%
Fujitsu Disney Mobile on docomo F-07E	1.8%
Panasonic ELUGA P P-03E	1.5%
NEC Medias X N-06E	1.0%
LG Optimus it L-05E	0.3%
Other already-released docomo phone	8.5%
Investigating switching to au	9.8%
Investigating switching to SoftBank	5.8%
Investigating switching to other company	0.8%
Will wait until the next season?s models	11.3%

Q2: Are you planning to buy an iPhone? (Sample size=400)

Plan to buy from SoftBank	10.5%
Plan to to buy from au	13.3%
Will wait for docomo to start selling it	34.3%
Not interested in iPhone	42.0%

Finally, there was a free answer where the respondents could say what they hoped for from docomo and handset manufacturers for docomo. Regarding docomo, the clearly top answer was that docomo should offer Apple?s iPhone, then that call costs or data transmission fees become cheaper, that docomo don?t go 100% smartphone but keep feature phones around too, and that they continue to support older phones with OS upgrades, etc, so people don?t have to throw them away. Regarding handset manufacturers, views included that they don?t release bug-ridden devices, they make longer-life batteries or phones that require less power, and that there are too many different models from each manufacturer so instead they should just concentrate on a few models that people can keep for a long time.

Read more on: iphone,rakuten research

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