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Very informative. Can anybody tell how to collect such stats for the niche related to any business? That will be very informative for the new folks like me.I love these infographics!?
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I think this info is relevant for both online and offline marketers. It's interesting that most of the focus is on Facebook and Twitter. I understand Facebook but it seems weird that businesses are focusing more time on Twitter then they are on Facebook or Blog content...?
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I definitely think spending time/money on blog content would be prioritized above Twitter in particular...?
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I guess it depends on the business too.
Your web content is very useful and full of impactful content for a small business owner. Thank you!
Hello from the Cambridge Innovation Center (Hubspot?s old haunt!) Yes, social media can seem like a ?time suck? to some CEOs and they may say that they want to spend less time on social media but this is about education - if you asked CEOs if they wanted to look and use alternate ways to participate in discussion, drive engagement, increase visibility and sales and address customer service then the response may not be ?we want to spend less time on this?. With regards to which channels, this is all about understanding your target audiences and being present where they are, so to Facebook or not to Facebook (ooh, we feel a blog post coming on) is about the your industry, your audiences and your objectives.
Great Infographic with a lot of information. Thank you, that was helpful.
Interesting numbers and engagingly set out. My question is: what measurable results / ROI are they getting back? Would be great to out the activity in context
Is this B-to-C or B-to-B, I know from running my own B-to-B business that I use Linkedin far more frequently than Facebook or Twitter.
I think that 1/3 CEO statistic can be interpreted in different ways. I thought it meant that the CEO or the proprietor specifically wanted to spend less time on social media, and maybe give the role to someone else or to outsource. I thought it meant that, currently, many owners and CEOs do the social media, but don't want it as part of their duties.
Beautiful infograph! It's a positive sign that so many SBs are willing to invest money into their social media presence and shows that they understand the importance of social features including social, search, and content marketing.?
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I think the percentage number for SB's using Facebook as their primary social media tool is pretty much the norm, wondering how their personal website or blog activity plays into these numbers.
Again, another informative piece, graphically displayed of course, and current. Thanks.
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