Email marketing is bar-none the cheapest way to strengthen your brand, promote products, and keep in touch with your customers and potential leads.
However, getting people to sign up to your list can be difficult in this day and age.
After all, would you give your personal email address to just anyone?
Still it?s worth the challenge, to build a large list of email addresses that belong to real people that are interested in you, and what you have to sell.
This is why I have created this list of best practices, which other people have used successfully to snag those all-important personal email addresses!
#1 Make the Process Easy and Enticing!
If you expect to get someone?s personal contact information, you?ll need to provide a tasty carrot to dangle in front of their noses.
The value of the carrot you dangle will define the value of the people willing to sign up to your list.
(Your squeeze page is your carrot?s packaging so consider how it effects the perceived value of your temptation!)
The carrot is the incentive that starts the ball rolling, but the process is what makes or breaks the deal.
Your opt-in needs to be utterly painless, quick, smooth, and hassle free, anything less and your prospect will bailout before completing the opt-in form.
This is true almost always, regardless of the value of the carrot you are dangling.
#2 How You Follow Up With Your List
After the opt-in, how you follow up is important, from the very first email you send to the last email your subscriber opens, your follow up determines the length of time they subscribe to your list.
Some people say you?re only as good as your last email!
It?s important to note, that it?s easier to keep a subscriber happy than it is to go-out into the big wide Internet and try to rustle up another subscriber.
Furthermore, if you can keep a subscriber extremely happy, they?ll not only stay subscribed they?ll probably help recruit new subscribers, via word of mouth.
The first contact you make with a subscriber should be your welcome email.
It should be A. welcoming and B. the best sampling of what they should expect in the future!
In the welcome email, it helps to not only deliver the original carrot that you promised on your squeeze page, but to go a bit further and over-deliver by giving them some added ?surprise? value, just for opening the email up!
Repeatedly offering a surprise extra value gifts to your subscribers will, (over the course of their subscription) ensure that they?ll look forward to receiving emails from you and will give your subscribers more reasons to open each email you send.
After all, having someone on your list that doesn?t open your emails is as bad as not having them join your list at all!
When they start opening your emails, you?ll want to make sure that you don?t bombard them too often, with too many emails.
Send your emails out on a regular schedule that is reasonable so as not to clog up their inbox with more material than they can absorb.
A good rule of thumb is, don?t send emails out when you don?t have anything to say!
Another good rule of thumb is to watch the statistics provided by your auto-responder to see which emails you?re sending make a hit, and which ones miss! This will help guide you to the sort of content your emails should be providing!
Holding back information, if you must, to meet the demands of your scheduled delivery date is a good idea. Not sending an email on time is sometimes as bad as sending too many.
You can tease your subscribers with snippets of what is yet to come if you need to stretch your available content across two delivery dates.
To make sure all your subscribers get the most from their subscriptions, you?ll want to
make all your emails speed-reader friendly! Don?t expect everyone on your list to read every word you wrote, most people are too busy, and have too many emails in their inbox!
Make sure that you cater to these speed-reading subscribers by formatting your emails with double spaces to divide separate ideas, and bullet points that draw attention to what?s really important.
Links that you want or need your subscribers to click on, don?t always stand out in the bright blue that web surfers have come to expect, in emails. So, make sure the important links are formatted in a way that stands out, with a call to action, which makes clicking the link enticing!
Make sure that your always friendly to your readers and that your text is edited and makes sense.
?This last bit of advice was born out in the example of my doctor?s newsletter.
I always expected not to be able to read his handwriting on my prescription slips, but when his newsletter started to become full of misspelled gibberish, I dropped it and him like a warty toad!
#3 Make It Sharable
If you?re doing everything above correctly, it?s time to help your happy subscribers share your emails, so that they can become apostles for your brand?s cause!
Most auto-responders make it easy to share your newsletter, so make sure that you take advantage of the share features they provide.
If you do the rest right, people will take advantage of the share buttons and your list will grow all on its own!
Source: http://www.quickstartexpert.com/top-3-small-business-email-marketing-tips-for-2012/
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