The unpublished book is already climbing fast on Amazon?s best-seller lists
Click to enlarge. Source: Amazon
Talk about stoking the fires of publicity.
Word that Steve Jobs had agreed to cooperate with Walter Isaacson, a former managing editor of Time Magazine (and my former boss), on an authorized biography first leaked out 16 months ago. (See The man who won Steve Jobs? trust.)
Two months ago, Simon Schuster announced that the book, which Isaacson started working on in 2009, would go on sale in early 2012.
Now, with journalists flying to San Francisco from all over the world to hear Jobs deliver the keynote address Monday at Apple?s (AAPL) Worldwide Developers Conference, Amazon has listed iSteve: The Book of Jobs as available for pre-order (and two-day shipping) nearly eight months before its official pubdate of March 6, 2012. Cost: $19.80, $10.20 (34%) off the $30 list price. Kindle edition: $14.99.
The play for publicity seems to be working. As of Sunday morning, the unpublished work was already ?
- #248 in Books (See Amazon?s Top 100 in Books to watch its progress)
- #1 in?Books Biographies Memoirs Professionals Academics Business
- #3 in?Books Business Investing Biography History
- #4 in?Books Science Technology
Below: Amazon?s book blurb.
Product Description
About the Author
Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life and of Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.
Via: Cult of Mac.
Source: http://www.mybeststockalerts.com/pre-order-the-steve-jobs-bio-8-months-early/2598/
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