Xfire Hires Former Tencent Exec As CEO, Now Supports Chinese Language In-Game Chat

Xfire has had a bumpy road over the last five-plus years. Back in 2006, Viacom bought Xfire for $102 million. In 2010, Titan Gaming took over ownership. Then, in October of last year, Xfire raising an additional $4M from Intel Capital and split off to become its own independent company. Again. Full-circle, and somewhat back to "square one" in just about five years. But not without some progress, as Xfire today continues to connect more than six million gamers each month, allowing them to share video, pictures and chat in-games. Looking to capitalize on its growing user base, Xfire today appointed a new CEO, Malcolm CasSelle, and announced a new partnership through which it intends to bring its social gaming experience to China, along with the exploding gaming markets across Asia.

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