Saturday, September 8, 2012

Social Media for SMBs: Tips for the Internet marketing manager ...

With the social Web?s continuous progress, more and more companies are redefining their corporate cultures and embracing Internet marketing as a vital component in their business growth. From large corporations like Coca-Cola and Krispy Kreme down to that combination hipster record store-coffee shop your enterprising college buddy set up across town, businesses are using social media sites to develop their brands, advertise and sell their products, and engage with more people than ever before.

For your brand to succeed online, you?ll need to invest time and resources to map out your campaigns and put effective social media strategies into motion. Because of these responsibilities, you?ll need a truly kick-ass social media manager to devise and carry out engaging tactics that can generate positive results. Here are a few tips you and your SMB brand managers will need to keep in mind to successfully navigate your way to online rockstardom.

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Humanizing your brand is one of the best ways to establish and empower your business? presence online, and influence multiple engagement opportunities. This bridges the gap between brands and their followers?a gap that can be brutally depersonalizing especially when you?re online and all you see is text and a company logo.

Humanizing your brand can be done by letting your hair down, displaying human personalities, and interacting online from a first person perspective. Always keep these in mind when writing blog entries and when posting status updates, tweets and when responding to comments.

Tags: Social Media Management, social media marketing, Social Media Monitoring


Author: Luis Oliveros

In his previous incarnations, Luis Oliveros served as a tech magazine editor, a graphic artist and a tour guide. When not swamped by his writing duties, he spends his time reading comic books, listening to podcasts, and staring out the night sky looking for the TARDIS.



Source: http://www.socialmediamarketing.com/blog/social-media-for-smbs-tips-for-the-internet-marketing-manager

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